Social media is an important part of any fashion brand’s marketing mix. Brands must be part of the conversation in order to drive trends and gain a following. However, when it comes to fashion, the world follows influencers far more than brands.
Consumers Look To Influencers for Fashion Advice.
Fashion content created by influencers garners the vast majority of engagements and views in social media, whereas brand-created content only earns a fraction. Partnering with influencers allows brands to reach their audience in a more personal and authentic way.
Working With Fashion Influencers is Easiest with an Agent
Fashion brands report that working with influencers is challenging. Identifying, courting, and negotiating with influencers can prove to be a struggle. This can be solved by using a technology-based influencer search and campaign management platform or a managed service company to find the right influencers and build relationships with them.
Make Posts Shoppable
Make the most of influencer posts by providing an instant path to purchase. Through the used of shoppable paid social ad formats, fashion brands can target customers with incredible accuracy, drive directly to point of sale, and retarget with precision complete unfinished retail transactions.