As advertisers, we’re transitioning into an era where human insights are complemented by machine learnings, which will eventually lead to uncovering some of Influencer marketing’s most fundamental sociological mysteries.

Our report will explore the following:

  • An introduction to where we are now in the Influencer Marketing space
  • 4 types of Influencers
  • The psychological journey called The Path to Influence chronicling how viewers travel from admiration to action
  • The pros and cons of working with each type of influencer company
  • Mindful tips on how to choose the best Influencer Marketing partner

This white paper provides you with a new perspective on modern Influencer Marketing, best practices for selecting influencers, and clearly define three types of companies and technologies that help you develop the right focus and knowledge to become an efficient strategist within the Influencer advertising space.

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